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So what exactly is persuasion?

According to Perloff (2003), persuasion can be defined as "... a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." The key elements of this definition of persuasion are that: Persuasion is symbolic, utilizing words, images, sounds, etc

It involves a deliberate attempt to influence others. Self-persuasion is key. People are not coerced; they are instead free to choose. Methods of transmitting persuasive messages can occur in a variety of ways, including verbally and nonverbally via television, radio, Internet or face-to-face communication. Or does it...

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